Keywords
Communication
Bhāva
Rasa
Sādhāranikarana
Swahridayta
Categories
How to Cite
Abstract
Communication occupies a significant place in every aspect of human living. In fact, it is of paramount importance for ensuring the total development of a human being. However, Western approach to communication faces limitations of media-centricism, linearity and limited objective. It is often guided by political economy of transaction. Failure of such approach in facilitating development of the man necessitates for search of existence of other approach/es. India, an old civilization, has its own approach writ large in interstices of its scriptures and other literatures, and passed down through rich oral tradition of expression and internalising. This paper, drawing mainly upon the N?tyash?stra of great antiquity, suggests a model based upon the Indian approach to communication.
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